Singlemalting # 192 – Big Brand Jazz

G’day everyone and welcome back to a brand New Year. After spending Christmas in Ontario I was back at another wonderful whisky festival week in Edmonton, Calgary and Victoria. You can read about how amazing these festivals are in one of my previous blogs. As promised today I am sharing a rareish bottle of whisky from the largest producing brand of Single Malt in the world.

Shadow oversees the blog writing

Glenfiddich is mopst likely extremely well known to everyone reading this blog. As an imbiber of all things independent bottling it is a scarcity for me to reach out and grab a big brand bottle. I literally stared at this particular packaging for almost the entire month of December while promoting our Scotch Whisky Advent Calendar at Costco in San Francisco. As a branding and packaging piece, the team at Glenfiddich did an amazing job. Everything from the box to the bottle is full of little details that make it exceptionally well thought out.

Seems like I might have had a wee dram or two

This is the Glenfiddich 21 year old Reserva Rum Cask Finish. The rich orange colouring of the box with the double opening doors allows for light to play on the whisky bottle and to say that it beckoned me to open the bottle is an understatement. Like most everyone I am also swayed by beautiful packaging and well thought out design. After tucking it under my arm and transporting it back to Canada I could hardly wait to see if what was inside the bottle would live up to the eye candy.

Glenfiddich 21 Year Old Reserva Rum Cask Finish – Bottled at 40%. With the Rum cask no doubt giving it a rouch of extra colour I would hope that it does not have any caramel added but I expect with the worldwide distribution and number of bottles that it is. Also sadly chill filtered.

Nose:   Tropical fruit influence taking me to ripe banana split with vanilla bean ice cream and hot caramel fudge drizzled all over it.

Palate:   Light delivery that leaves me needing another sip as it was all gone rather quickly. There are some light sweet spices… a touch of ginger, vanilla, and a hint of the tropics like the smell of the fruit bowl when its across the other side of your resort hotel room.

Finish:  Drying and trying to hang on but fading quickly. There is some citrus poking through at the death but little else.

Was really hoping for a lot more and if it had been 46% and non-chill filtered I know that I would have been rewarded handsomly. However the bottle yield would have been much less and alas that is not the way Glenfiddich plays.

I went in search of some reviews to compare and found a few lucky souls that had received barrel samples of this whisky and lets just say that their experience was much improved over the final version.

So this bottle was selling for around $ 180 US. For a packaging analysis and big brand experience blog experience I would do it again. If I were a consumer I might be a touch dissapointed that the whisky could have delivered so much more. Why dress the whisky up in the finest of formal evening wear only to strip it of all the nuance and complexity that would have made it shine.

Great experiment and fun to do. Would be nice to really see the big boys let it be all about the whisky sometimes even allowing for spectacular packaging. My suggestion would be to save your $$$’s for something a little more epic but by all means grab it off the shelf and check out the packaging.

Next blog as promised quite a while ago I am going to be tasting a small batch bottle of something crazy from the boys at Two Brewers in the Yukon. Stay tuned.

Slainte

Singlemalting.