G’day everyone and welcome to the fun tale of my visit to meet Daniel and Rex of the Whiskey Tribe. I have had several trips to Texas this year as we at Secret Spirits continue to work hard to bring delicious adventures to deserving folk in the US. It was on one of these trips that I had the absolute pleasure of visiting the newly minted Crowded Barrel Distillery. Getting a secret tour of The Vault up in the Wizards Academy tower and learning all about the Whiskey Tribe was an added bonus.
Firstly having seen a lot of their Whiskey Tribe videos I have to say that I really resonate with how much fun Daniel and Rex have in and around all forms of whisk(e)y. The world needs more fun and adventure and these guys offer it in spades.
The Wizard Academy is a not for profit university style campus in Austin Texas and helps entepreneurs and businesses of all sizes to delve into the world of marketing and more. There is a wedding chapel that provides an amazing free space for couples from all over to tie the knot. Now a brand new distillery to help fuel Daniel and Rex’s passion for great whisk(e)y is up and running.
The attention to detail that Roy Williams the visionary behind this space has put into the campus experience is amazing. The amount of inspirational artwork and design are everywhere. My personal favorite is the hilt of a sword that perpetually points to the North Star at the top of the tower. You look up from a below sea level trench cut into the Texas bedrock that ties into the old man and the sea display behind you. This would be a fantastic place to learn while getting creative juices flowing.
Daniel escorted me through a tour of the tower where every different floor is a unique experience. The ultimate room however was the Whisk(e)y Vault. You gain entrance through a secret book case doorway and step into a world of whisky donation wonder. Every whisk(e)y in the room is sent to the vault by people from all over the world and Daniel and Rex work tirelessly to review every one of them.
I know how much time and energy is required to consistently keep putting good content out there and engage the whisky faithful that are always thirsty for more cool stuff. Well done Daniel and Rex you have created something very special that has enhanced the whisky experience for thousands. What a fantastic whisky achievement.
My wife Cindy and I checked out the Fang and Feather bar attached to the distillery to try the first bottling releases of Eleanor Bourbon that is only available on site. Next time I am in Texas I am going to have to grab one if there are any left as they were just getting the bottling going when we were there. It was the first official day that the distillery and bar was open so we felt very privileged to be able to share it all.
This month (August 25th) they had their grand opening celebrations. Wish we could have been there for that as I know that great whisky flowed and a lot of fun likeminded magnificent bastards attended.
To you Gentlemen may your MB Tribe grow in leaps and bounds.